Privacy Policy

Prime Asset Recovery ("we," "us," or "our") provides IT asset disposition, certified data destruction, and value recovery services to businesses in the Atlanta metro area and Southeast United States. This Privacy Policy describes how we collect, use, and protect information when you visit our website at primeassetrecovery.com or contact us about our services.

Because we serve businesses rather than individual consumers, most of the information we collect is professional in nature — company names, business contact information, and details about IT equipment. We do not operate a consumer marketplace or collect sensitive personal information beyond what is necessary to respond to inquiries and perform contracted services.

Information We Collect

Information You Provide Directly

When you submit an assessment request, contact form, or inquiry through our website, we collect the information you provide, which may include:

• Your name and business title
• Company name and address
• Email address and phone number
• Description of IT equipment and approximate quantities
• Preferred pickup or service logistics
• Any other details you choose to include in your message

We use this information solely to respond to your inquiry, assess the scope of a potential engagement, and coordinate service delivery if you become a client.

Information Collected Automatically

Like most websites, our site automatically collects certain technical information when you visit, including IP address and general geographic location, browser type and version, pages visited and time spent on the site, referring website or search query, and device type and operating system.

This information is collected through standard web server logs and analytics tools. We use it to understand how visitors find and use our site, identify technical issues, and improve the content and structure of our pages. It is not used to identify individual visitors.

Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to support basic site functionality. We may use functional cookies that enable core features like form submission and session management, and analytics cookies that help us understand aggregate traffic patterns.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain site features but will not prevent you from viewing our content or contacting us.

Analytics & Behavior Tracking

Google Analytics

We use Google Analytics (GA4) to collect information about how visitors use our website. This includes data such as pages visited, time spent on pages, and general geographic location. This data is used to improve our website and services. Google Analytics uses cookies to collect this information. For more information about how Google collects and uses your data, visit the Google Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud and security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

How We Use Your Information

We use the information we collect for the following purposes: responding to inquiries and follow-up regarding your request; scoping and coordinating engagements; service delivery to active clients; improving our website; legal and compliance purposes. We may retain records of completed engagements, including asset manifests and certificates of destruction, as part of our documentation obligations to clients and for our own business records.

We do not use your information for advertising, behavioral tracking, or sale to third parties. We do not send marketing emails unless you have explicitly requested information from us.

Client Equipment and Data Destruction Records

As an IT asset disposition provider, we maintain records related to the equipment we process on behalf of clients. These records include asset manifests documenting equipment received, signed pickup documentation, certificates of destruction issued per device, and chain-of-custody documentation throughout processing.

These records are created as part of our service delivery and are provided to clients as proof of compliant disposal. We retain copies for our own business records and to respond to any future audit or compliance inquiry. We do not share client asset records with third parties except as required to deliver contracted services or as required by law.

We do not recover, access, or retain any data from storage media we receive. All data-bearing devices are processed for destruction — either shredded at our Marietta facility or wiped under documented procedures — and we do not attempt to access any information stored on devices we receive.

Information Sharing and Disclosure

We do not sell, rent, or trade personal information. We may share your information in the following limited circumstances: service providers we use for website hosting and contact form processing, who are not permitted to use information for other purposes; downstream processing partners for equipment requiring recycling or remarketing, where client identity is not shared beyond what is necessary to perform the service; legal requirements where disclosure is required by law, court order, or governmental authority; and business transfers in the event of a merger, acquisition, or sale of assets, where affected clients would be notified as required by applicable law.

Data Retention

We retain contact and inquiry information for as long as necessary to respond to your request and maintain reasonable business records for active and prospective client engagements. For active clients, we retain asset manifests, certificates of destruction, and related documentation for a minimum of seven years to support potential audit or compliance review requests.

You may request removal of your contact information at any time by contacting us, subject to any legal or contractual obligations that require us to maintain certain records.

Security

We use reasonable precautions to protect the information we collect from unauthorized access, use, or disclosure. Our website uses HTTPS encryption for data in transit. Access to business records and client documentation is restricted to authorized personnel.

No method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security and encourage you to contact us directly for any sensitive communications.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access a copy of personal information we hold about you, request correction of inaccurate information, and request deletion of your information subject to any retention obligations. California residents may have additional rights under the California Consumer Privacy Act. Because our services are directed to businesses rather than individual consumers, most CCPA provisions do not apply to our typical engagements — but we will respond to individual requests to the extent required.

To exercise any of these rights, contact us at the information below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Prime Asset Recovery
1200 Williams Dr, Suite 1202
Marietta, Georgia 30066
Phone: (404) 263-2935
Email: [email protected]
Website: primeassetrecovery.com/contact-us/